Operation Yellow Elephant Radio Ad Mark II
Thu Jul 07, 2005 at 08:08:46 PM PDT
Once again, I would love suggestions for other approaches for ads. If you take a look at
my website (shameless plug), you'll see I do a lot of voices, characters, accents, etc.
I have a full studio and my own and other (much more talented) voices at my disposal. PSAs are a really easy way to get information out and stations are often more than willing to take them... and I'm not afraid to be much more ambitious than this as long as it stays within a 30 or 60-second spot length because those are the only lengths at which they will get played.
On PSAs:
Broadcast media -- radio and television -- are required by the Federal Communications Commission (FCC) to serve "in the public interest." Most stations use PSA's as one of the ways they meet this requirement. While they aren't required to donate a fixed percentage of air time per day to PSA's, stations do have to state in their licensing and renewal applications how much air time they plan to devote to PSA's. Most stations donate about a third of their commercial spots to non-commercial causes; in other words, if a station has 18 minutes of commercials in a given hour, six minutes of that will probably be devoted to PSA's.